Earlier this month, at the start of the Visit Nepal 2020 campaign, colourful and larger than life fiberglass sculptures of squatting yetis appeared overnight at Kathmandu landmarks.
Those who didn’t know about the tourism campaign were bewildered by the 2-metre tall figures that were installed imposingly in Boudha, Kathmandu Darbar Square, Thamel and various malls.
“At first glance, I thought it was a statue of Hanuman or Mahabir. When I looked closely, it seemed like a laughing Buddha. But it was only later that I found out that it was a yeti mascot,” recalls Deepak Prasad Shrestha of the Indra Jatra Organising Committee.
Many others voiced similar sentiments – they either had no idea what the figures were or wondered why these yetis were suddenly all over town. The yeti mascots, as other multiple painted fiberglass sculptures like the Buddy Bears in Berlin and the cows of the New York Cow Parade, are attempts to bring diverse artistic expression into the public sphere.
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