Unlike India and other countries in the region, the big chunk of people watching Nepali tv channels do so for news (85%) followed by entertainment (43%). When asked why, a majority said they did not find Nepali entertainment programs particularly appropriate.
An overwhelming 86% of tv viewers watch programs in the evenings, and more women watch television than men in the evenings. The men watch more tv in the mornings. This is true across variables such as age, province, ecological regions, caste, education and occupation.