Everest Base Camp was selected in 20 Journeys of a Lifetime by The Observer on 11 January 2004 by journalist Jill Hartley as great adventures that one never forgets. Everest Base Camp came in seventh, beating the Galapagos Islands which placed first in UK's internet based travel company iexplore.com in 2003. Everest Base Camp is the only South Asian destination that has been included in the list. Jill Hartley writes, "To the rest of us, the crown jewel of the Himalaya invokes tales of unbelievable human courage and strength. Today a trek to Base Camp should be within range of any fit regular weekend walker. Those who've done it say nothing compares with that roof-of-the-world feeling as you stand there in awed silence, surrounded by towering snow-capped peaks." Hopefully, this will translate to more tourists in 2004.