When a clip of Turkish Airlines’ new promotional video The Journey was aired at the US Super Bowl, it created a sensation. This was a tv commercial done in a completely different way.
The biggest difference was the length: it is over 6 minutes long. Second, it is directed by acclaimed British director Ridley Scott of The Gladiator, The Alien and Blade Runner 2049 fame.
Read also: The New (Sky) Silk Road to Istanbul
Scott has turned a commercial for Turkey’s new airport and Turkish Airlines into a chase sequence that looks like something from James Bond, complete with car and helicopter pursuits, an exotic locale and suspense. Scott has even brought in the Dutch actress Sylvia Hoeks (pictured below) who stars in Blade Runner 2049 to play the part of one of the protagonists who is chasing another mysterious woman between flights in Istanbul on (what else?) Turkish Airlines.
The film begins with Hoeks saying “You think I’m having fun?” But obviously she is. And so, it seems is the director, who has been given full creative latitude to film in Istanbul, a city Scott admits he had never been to but where he was mesmerised by the Bosporus, the waterway that separates Asia from Europe.
The bridges over the Bosporous appear prominently, supposedly signifying that the narrow passage is not a barrier anymore and the airline is an aerial bridge between Asia and Europe.