Her limited experience with customer relations and running a business did not help. But she found the perfect medium to project her tattoo business: through social media platforms, mainly Instagram. She posted photos and videos of her work, which eventually helped her connect to her potential customers.
“We artists are not a social bunch but I learned quickly that my business would not grow if I don’t communicate it well,” adds Shrestha.
Over the past five years, Shrestha has done more than 50,000 small and large tattoos. She takes 3-4 clients a day for small designs whereas larger ones take days. Often times, customers come up with their own concept for larger tattoos, and Shrestha is ever happy to comply, adding her own inputs on art and design aspects.
“Making a tattoo on someone’s skin is quite different from drawing on paper. People have different skin types and accordingly, it may take longer on some customers,” explains Shrestha, who makes tattoo hygiene her top priority.