Stage 4: Repeat
For Sunita Nhemaphuki, the sole purpose of starting an agriculture-based magazine was to ease the struggle of her friend who worked in the field and complained of lack of information about agro-business. An idea that stemmed from a simple tea conversation has now turned into a venture in which Nhemaphuki works with her husband, Dambar Khanal.
After much research and two trials, the first issue of Krishak ra Prabhidhi was published in December 2012. Despite the growing demand and need for such magazines, there were difficulties along the way to alter the perspective towards farming and make it a sustainable profession.
Realising the lack of consultancy for farmers, she established Krishi Uddhyamshala to train and test new ideas, R&D Farms. She has also started Green Mart and Agro Centre to systematise the sale of vegetables and farm produce. She is now working on CoolBot, a cold storage and processing facility.
Says Nhemaphuki: “The first venture always takes longer. But after that it gets easier and easier.”