Half the survey respondents say they have listened to the radio in the past six months, and only 24% listen to it daily. Listenership is highest in Karnali Province with 70%, and the figure is only 40% for Province 2 in the eastern Tarai. Radio is popular in the 16-24 age group, and less so among those 55 and above. Radio is more popular among the more educated.
Radio is the more dominant medium than tv to access local news and information, and the exception again is Province 2 where only 11% access local news from radio.
For national and international news, radio is the second-best choice (23%) compared to tv (29%). Nationwide, more than a quarter say radio is the most reliable medium for news, and the figure was 55% in Karnali Province.
More than a quarter of respondents found radio the most reliable medium, and that proportion goes up to 55% in Karnali Province and 40% in Far West Province.
Radio listenership spikes up during national events like elections, or natural disasters. It is a go-to medium during crises, but during normal times Nepalis seem to prefer other media that they can access through mobile phones.
Most radio listeners tune in for less than two hours daily, and 56% use mobile phones while 49% use a regular radio receiver. Among listeners, 44% say they tune in to a specific station because the quality of reception is good and 54% of listeners tune in to two news bulletins a day — most of them between 6-9AM. Only 3% of radio users listen to news every hour.