There are other caveats to beautification. It comes with a price tag, and patience. These services are not inexpensive and the beautification does not work at the wave of a magical wand. Some treatments may take months of sessions and others years.
The most common beauty trends in Nepal even during the pandemic are hair removal, acne treatment, hair transplants and tummy tucking. The price range per session depends on the nature of treatment, and could begin from Rs2,000 and range up to Rs100,000.
What pleasantly surprises beauty experts is that Nepal has a market for such cosmetic trends. They say it encourages them to dedicate themselves to introduce sound and safe treatments to potential clients. And the Covid-19 fears are not keeping them away, in fact business is booming.
Ghimire initially tried to warn clients about visits, given the pandemic and the financial uncertainties. He also tried to convince them to hold off treatments such as botox, but more clients queued-up at his clinic, instead.
Swopnil’s marketing strategy via TikTok has attracted more clients. “Since everyone is at home, we share videos on the treatments and procedures done in our clinic and via TikTok. People have been booking time for appointments, which has turned out to be a success for us,” she says.