“Our customers are mainly office and business men. Therefore, out of 50 sales in a day, 30 of them are always formal clothing,” says Rupesh Pandey, adding, “that is also because Nepali men’s choice of casual dressing is quite close to formal.”
With a team of four, two males and two females, Pandey continually researches the market on customer demand, behaviour and item popularity. And according to what he finds, he selects new additions from an array of freshly showcased products.
Pandey says that currently, the most significant demand from menfolk is for a Multi Brand Outlet: a mall with franchise stores of multiple apparel and accessories brands not just for men, but for women, kids and elderly people as well.
Opening such an outlet is Pandey’s dream project for which he is searching for a 743-929 square meter space in a happening area of Kathmandu.