India's craft beer enters Nepal

India’s much loved craft beer brand Bira91 makes an entry in Nepal with three variants Bira91 White, Bira91 Blonde and Bira91 Strong. B9 Beverages Pvt. Ltd. has tied up with Nepal’s Global Trading Concern Pvt. Ltd. for distribution.

Commenting on the expansion, Anshul Agarwal, Export Director at B9 Beverages, said, "Crafted with the creative urban drinker in mind, Bira 91 aspires to bring flavorful beers to the new world. We aspire to drive a global shift in beer towards more flavour, and Nepal is a thrilling addition to our expansion.”

Bira 91 has been growing at a rapid pace in India; with an average yearly turnover growth of 800%, and its sales volume has reached over 30 million cases in three years. After the market in Nepal gains momentum, the beer brand established in 2015 plans to open distributions in five new markets - the United Kingdom, Singapore, Hong Kong, Thailand and UAE.

“With the increasing popularity of craft and boutique beers, it was important for us to offer the next big thing. Bira91 has proven itself as the fastest growing and most preferred brand in India in a short span of time, with rich and balanced flavours, giving a full-blown experience with every sip”, says Aditya Agrawal, Director, Global Trading Concern Pvt. Ltd.

Bira 91 White Ale is a wheat beer low in bitterness with a hint of spicy citrus and a soft finish. Bira 91 Blonde Lager is a refreshing contrast to insipid mass-market beers, rich in color and made with the finest two-row barley. This flavorful lager is extra malty and high-hopped with a delicate aroma.

Bira 91 Strong is a high-intensity wheat beer—a top fermented ale with a unique and rich taste that is low on bitterness, high on honey and caramel notes.

All the variants of Bira91 are available in 330ml bottles at the price of Rs300.

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