With its commitment to consistency and quality, Raj Brewery says it assures the production of the premium beer by focusing on methods of quality control, innovative measurement practices and cutting-edge production technology. Indeed, Raj brewery is the most modern and advanced in South Asia, following the same exacting standards set by German Purity Law.
JGI had been working for the past five years towards establishing a world-class brewery in Nepal cognizant of the Nepali customers’ demand for quality. Through its state-of-the-art manufacturing, big sales and marketing team, innovation, and sound financial base, the company says it is looking forward to a strong partnership with Warsteiner.
“We went and tried over a 100 of the world’s top beers and couldn’t find any as refreshing as this. Warsteiner appeals to the palate of beer-loving Nepalis, without creating a hole in their pocket,” says Raj Bahadur Shah, Managing Director of Raj Brewery, a subsidiary of JGI.
Like JGI, Warsteiner also has a long history of family ownership handed down through generations. Cramer is the ninth generation of her clan to carry on the brewing tradition. Taught by her father Albert Cramer, Catharina knows the essentials of running a successful beer brand while maintaining a strong family culture.
With the introduction of four varietals, it is aiming to bring quality German beer culture to Nepal. As the sales have taken off just four months after its launch, it is evident that Nepalis love the new German beer in town.
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