Bira 91 cracks a deal

Bira 91, one of the fastest growing craft beer brands, has signed a major five-year deal with the International Cricket Council (ICC).The partnership confirms Bira 91 as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s World Cup. This month, Bira 91 is running the ‘Fly to World Cup’ promotion, where consumers can win all-expense-paid trips to England to see a World Cup match firsthand. It will also launch the ‘Assured Gift’ promotion featuring free Bira 91 merchandise and screenings of ICC World Cup matches at selected locations.

  • Most read