Ban on alcohol ads

The Advertising Association Nepal, Nepal Media Society, ANFA, Media Alliance Nepal, and Nepal Beverages and Cigarettes Industries Association have issued a joint statement opposing the Nepal Advertisement Board’s ban on ads of alcoholic beverages in the print media.

The ban is unlikely to reduce consumption, the statement say, calling instead for placements that do not actively promote drinking. As per global standards, there are next to no restrictions on the advertisements of alcoholic beverages. It urges the Board to reverse the ban to prevent further losses for the struggling media sector that derives its revenue from liquor adverisiting.