A new survey of media trends in Nepal conducted nationwide earlier this year shows that the use of social media networks has left radio, tv and the print press trailing further behind. But even though they interact with and share social media content, most citizens have little trust in it.
Sharecast Initiative Nepal conducted the survey among 5,582 respondents above 18 years in face-to-face interviews. They were selected from 351 local wards, rural municipalities, municipalities, sub-metropolitan cities and metropolitan city proportional to the population size from 77 districts. The sampling of the survey is based on the 2021 census results.
The 2022 results are useful for tracking media consumption trends by comparing them to previous surveys and seeing the changing popularity patterns among various groups.
Most dramatic changes have been in the decline in the audience for national and international news on radio, television and print in just two years. Compared to 2020, the percentage of respondents saying they watched television news fell from 47% to 31%. Newspaper and magazine readership for national news, already small, decreased further from 8% to 4%.