eSewaPasal has made online payment accessible with options for credit/debit/prepaid cards, eSewa and PayPal for international payment. Customer confidence in digital payment got a boost after Nepal Rasta Bank licensed online payment companies — eSewa, IME Digital Solution and Prabhu Technology — and allowed 28 banks mobile and internet banking.
Currently, there are 1 million eSewa customers and nearly 5 million mobile banking clients all over the country, and these numbers are expected to rise with increasing mobile internet use, and the proliferation of smartphones.
“E-commerce, like any other business, is driven by its ecosystem. At the moment, the growth is just organic, and to increase the pace we need greater awareness and trust in internet payment,” explains Roshan Lamichhane of eSewa, taking the experience of Amazon India which uses mass media, and not just social networking sites, to create great first impressions and to advertise their deals and offers to attract customers.
“Here too, businesses should also advertise on how to navigate through the online sites so that people do not get lost in the maze of products,” Lamichhane adds.