The winning formula was wholesome, hygienic food at an affordable price. Currently serving through online delivery system Bhoj Deal and outlets in New Road, Thamel, Naxal in Nepal and Bangalore in India, Pokharel is planning to open 5-6 more franchises by the end of this year. Among his three sons, one has already returned to Nepal and is handling the company along with the online vegetable delivery Mero Store, and another plans to return next year.
Despite the gradual growth of the ventures and a busy schedule, Pokharel has not left Taekwando, and says he never will. He is vice president of the Nepal Taekwondo Association, responsible for making guidelines and conditions for international participation of Nepali participants, coaches and referees.
“Taekwondo in Nepal reached its peak in the 80s, but went downhill during the political transition due to lack of financial support for training. We want to take the sport back to its glory days,” says Pokharel, who continuously encourages children and parents to take up a sport.
Pokharel handles sportsmanship and entrepreneurship seamlessly, often coaching little dabblers at his sports club Arjun Fitness. He brings the same discipline, team spirit, and passion for the sport into his other enterprises. Diet and nutrition overlap in both his sports and food businesses. From helping out at his kitchens to making tough strategic decisions for his companies, Pokharel has to be fast on his feet — a trait early training in Taekwondo prepared him well for.