This was the first time Rayamajhi became an art director herself, and only designed the jewellery, instead of making them herself. Always socially and environmentally conscious, she only took up the offer because the diamonds were conflict free.
Rayamajhi also chooses to remain close to her Nepali roots, but incorporates elements that make her jewellery truly global. Her popularity has not gone unnoticed in Nepal, and that does come to her as a pleasant surprise.
“The kind of reaction I got from the Nepali audience on the Victoria’s Secret Fashion show was amazing. Craze dekhera danga thiyei,” says Rayamajhi, breaking into Nepali to explain how she was encouraged by the reaction.
Rayamajhi went back to Nepal twice last year after a gap of five years, and remembers re-seeing Kathmandu in all its beauty and chaos. She wants to have a flagship store in Nepal to encourage more artisanal talent and support a comeback for Nepali handicraft.
She adds: “I will consider myself really successful if I am able to move a generation. In the end, I want people to see me and see themselves in me. I want them to feel that if she can do it, so can I.”